Jiyubox
Driving sales with $0 CAC through content and SEO
Jiyubox is a clean beauty subscription box and marketplace ecommerce company. They work with indie beauty brands in Canada and the US.
Services
Fractional Marketing, Content Strategy, Campaign Management, Email Marketing, Website Development, Brand Development
The Challenge
Jiyubox needed to break into the beauty industry with a bootstrapped marketing budget. They needed to position themselves as a leader in the clean beauty niche, drive website traffic & sales.
The Solution
Robust Content & SEO Strategy: Emphasized trust-building and education with SEO-optimized content and a comprehensive backlink approach.
Minimalist, SEO-Focused Website: Created a Shopify site with clear CTAs and a strong focus on SEO and user engagement.
Effective Email Marketing & Brand Development: Implemented targeted email campaigns and developed a cohesive brand identity across all platforms.
We crafted a content strategy focused on building trust and community, driven by SEO optimization, keyword research, and consistent blogging, along with a strategic social media and backlink plan. Our Shopify website featured a minimalist design with SEO-optimized, benefit-forward messaging and clear CTAs, enhanced by visually engaging content. In parallel, we developed and executed comprehensive email marketing strategies and established a cohesive brand identity, applied across all digital and physical materials, including directed photoshoots for lifestyle and product imagery.
The Results
35%
Organic website conversions
26%
Social driven website traffic
28%
Organic driven website traffic