Giftagram
Pivoting from B2C to B2B through messaging, content & paid ads
Giftagram is a SaaS corporate gifting platform. They service mainly tech, law, and real estate organizations for internal employee and external client gifting.
Services
Positioning, Messaging, Content Strategy & Paid Ads
The Challenge
Giftagram pivoted from a B2C mobile gifting app to a B2B corporate gifting platform. They needed to update their UVP and messaging to rebrand as a SaaS platform as well as refine their lead generation platform to drive sales with a limited ad spend.
The Solution
Comprehensive GTM Strategy: Developed a $0 acquisition strategy with a focus on email and content marketing.
Targeted Digital Campaigns: Launched Google ads and A/B tested landing pages for optimal user engagement.
Analytics Implementation: Utilized GA4 and Hotjar for detailed website tracking and user behavior analysis.
We developed optimized, A/B tested landing pages for varied use cases and launched targeted Google ads to these pages. Our comprehensive content strategy included SEO, keyword research, blog content, and email campaigns, complemented by detailed analytics and user tracking via GA4 and Hotjar. For their new Freemium product, we crafted a Go-To-Market (GTM) Strategy to drive sales leads, focusing on a unique value proposition, competitive analysis, and audience research, supported by a zero-cost acquisition model using email and content marketing.
The Results
55%
Ad efficiency improvement compared to previous year
19%
Decreased CAC by 19% compared to previous year
2x
Doubled the amount of SQLs from paid ads compared to previous year