myMomentum
Driving top of funnel for B2B through messaging and paid ads
myMomentum is a wellness platform that helps wellness creators manage and grow online community through their platform and web native app.
Services
Fractional Marketing, GTM Strategy, Content Strategy, Paid Ads, Email Marketing
The Challenge
myMomentum recently pivoted from a B2C to a B2B model. They needed to tighten up their UVP and messaging in order to capture the attention of business owners and wellness creators as well as drive low CAC sign ups to test product market fit.
The Solution
Refined GTM Strategy: Developed UVP, messaging, audience research, and content strategy.
Enhanced Digital Presence: Updated website and new content-focused landing page.
Targeted Advertising & Marketing Support: Launched Meta ads and coordinated email and social media marketing efforts.
Working closely with myMomentum, we refined their UVP and crafted a comprehensive GTM strategy, encompassing target audience research, persona development, and key messaging. We enhanced their digital presence with a benefits-driven landing page, a revamped website homepage, and a new blog. Additionally, we launched impactful Meta ads and teamed up with their marketing and sales team for targeted email marketing and social media campaigns.
The Results
1 month
Reached sign up target 1 month ahead of schedule
3x
3x website traffic MoM
$10
CAC under $10